Ford to eliminate all but Mustang and Focus in North America
You didn't read that wrong. Ford announced today via their financial release that they would no longer pursue future investments in their sedan lines that currently include the Fusion, Taurus, and Fiesta.
Attached below is the entire statement for you to browse through. It does show that Ford recorded $42B in GAAP Revenue along with a .43 earnings per share.
If you look through you will find the following statement...
Building a winning portfolio and focusing on products and markets where Ford can win. For example, by 2020, almost 90 percent of the Ford portfolio in North America will be trucks, utilities and commercial vehicles. Given declining consumer demand and product profitability, the company will not invest in next generations of traditional Ford sedans for North America. Over the next few years, the Ford car portfolio in North America will transition to two vehicles – the best-selling Mustang and the all-new Focus Active crossover coming out next year. The company is also exploring new “white space” vehicle silhouettes that combine the best attributes of cars and utilities, such as higher ride height, space and versatility.